GBR Metals
Exploring Digital Marketing



GBR TMT is one of South India’s most reliable TMT Manufactures with a 40 year legacy in the steel industry.

The requirement

Website ranking on search engines

+ Run Search
+ Marketing
+ Campaigns

The challenge

Taking GBR’s dominant offline market into a new conversation in the digital space.






Our Approach

1Campaign Setup

+ Facebook
+ Google Display
+ Linkedin

+ Website Optimization
> Keyword Optimization
> Tracking Code implemenation

Optimize the website, to make it search friendly, and make our actions measurable.

Identify the market search terms and create search ad campaigns focused to these searches.


2Deployment

W e deployed ‘Query relevant ads’ that answer serach queries. For example, displaying the price of steel, for a search query like

“TMT price today”

Functional first hand information led to a larger conversation and boosted organic ranking.




Result

13.91%

The query relevant ads, we were able to achieve an average CTR



1.47x

more clicks to the site



1.91x

increase in leads generated