Mr. & Mrs. Idly is a renowned brand catering to South Indian food started in Chennai and rapidly expanding its chains across India.
To grow the Mr and Mrs Idly’s franchise nationally
Scaling up nationally with minimal spends Reaching out to a particular audience that is looking for a second income
We ran a digital survey across 17 states in India to find a relevant audience that consumed South Indian food.
From open sources forums to zomato, Data was collected to predict, how popular is “idly” when compared to other food items priced in the similar category
The audience was segregated into 3 types, based on their interests, occupation & location.
Custom messaging was created for each audience. We deployed city & state wide campaigns for the segregated.
Our budgets were split according to our understanding of how each of the platforms work.
The demand for idly was lesser in these states
Chhattisgarh, Tamil Nadu, Andhra pradesh,
Jharkhand and Gujarat.
franchises in 4 months
increase in leads generated