Paid search ads are an extremely effective way of getting your digital marketing started. Whether it’s inbound or outbound marketing our objective is to make sure your campaigns get the best engagement at the best possible rate. So whether it’s more visibility, more leads or more sales, we deliver results to your campaigns through effective targeting and ad optimization using a variety of keywords to make sure we know what’s the best performing ad groups, before we put your money on the table, to make sure you get your ROI.
Our strategy always stems from your objectives. We create multiple assets which is specific to the target audience to give you the best ROI. As a service we act as a long term partner that manage your ad accounts, tweaking the campaigns and evolving the strategy.
Our intelligence stems from the research we do. We understand what your target audience is searching for, what keywords they use and also figure out what keywords not to use. Our analysis helps your campaigns hit the mark every time.
Every campaign must have a landing page corresponding to the communication, to keep the relevance high. We design these pages with the right call to actions and make sure they are driving conversions to your campaign goals. At the same time these pages are optimized for quick load time, and embedded with the right keywords.
We create ads using some of the best industry practices, and we don’t just A/B test them you can say we A/Z test them to understand why Users are clicking the particular ad groups. This gives us insights to what your audience is really looking for. This helps us tweak the design and communication and present a better report on your campaign.
We keep a close eye on your campaign on a day to day basis and optimize the ads to get the best bid, to get you the lowest cost of acquisition.
All the campaigns we setup are set with tracking codes in Google Tag Manager and UTM tags that help us understand which ads on which platforms are converting the most. These detailed analytics help us optimize the rest of the campaigns, and present a clear report on how you receive your Return on Investment.
Inbound marketing really means showcasing your ads when a customer is searching for you, rather than showing the user an ad while the intent isn’t there. Inbound marketing is more effective, as the need for your product or service is immediate and the user has either made a decision or is contemplating one. Understanding the user persona, the type of searches, we are able to display the right kind of ads to the relevant target audience. As an agency we work on setting multiple ad groups to check on which performs best, and what time, across which location and user groups. Testing every parameter is what sets us apart, and lets us show results and drive a great ROI to the money our customers spend.
● Text Ads
Text ads are the first of many touch points to your inbound campaign as they show up on top of organic results. While simple, the text ads need to be thought provoking and written to the point to win the attention of your consumer. We write ads upon studying the user persona, the preferences and the choice of words a user would use to find you. Text ads that are relevant to your landing page can give you an Improved click through rate, better quality scores for your ads and low CPA.
Outbound marketing is a process of marketing to your consumers through ads and content to create interests in your brand while they aren’t really looking for you. Outbound marketing can be effective when we are able to target the marketing to the right audience, on the right platform, with the right message. When we work with outbound marketing, it’s essential to write compelling ads, nicely designed layouts with a clear messaging, to make sure your marketing gives you results.
At Mammal Digital we manage all your ads on all platforms and monitor and optimize them on a daily basis to see how they are performing and tweak them accordingly.
When we do outbound marketing we work with
● Display ads on Google Network & Social Media
Google Display Network
Display ads are banners that appear on websites. These websites usually employ the google display network, which allows us to target your consumer on the type of interest they might have. With google we know the type of people that frequent different types of websites and get a little bit more insight into your consumer. The google display network is as vast as 2 Million websites and has helped a lot of brands gain visibility.
When Mammal, run display campaigns we are continuously tweaking the targeting, the visual, the headlines, with the intelligence we get from the research data we are get the best results from the campaigns. With the help of our design team we design the ads as per the specifications, test the types of messaging and segregate communication specific to the audience and the website we place our ads.
Social Media networks such as Facebook, Instagram, Linkedin, YouTube, offer a platform to display ads to you consumer. With Social media, we tweak each communication based on the platform and the type of consumer we are targeting. Mammal Digital has used Social display campaigns as a platform to garner brand visibility, followers, engagement, leads, and drive sales for many of our clients.
At Mammal, remarketing is an important step in the marketing cycle. The tracking codes that we place on our landing pages and websites, tell us how far a customer has gone in his journey with your brand. Remarketing is a process of showing ads in various formats of static, dynamic, and videos to stay in touch with the consumer, or to even bring him back to your landing page to complete a goal or a purchase. With Re Marketing the cost per click is a lot lower helping you communicate to a user who has shown interest in your brand or website. We use google’s display network, Ad Roll and social media to Re-Market users who have engaged with your ads or website previously.
● Re-Marketing works well with E-commerce websites, as most users don’t make a purchase on their first visit. Re-Marketing helps a consumer reconsider his or her decision.
● We have improved conversion rates of up to 70% using Re-Marketing
Remarketing / Retargeting Options
Below are the following types of Remarketing we offer our clients.
● Advanced Sequential Retargeting
● Dynamic Remarketing / Retargeting – Google & Facebook Dynamic Ads
● Google Display Network (GDN)
● Video Remarketing / Retargeting – YouTube
● Standard Remarketing / Retargeting – Banner Display Retargeting
● Email Remarketing / Retargeting
The 5 Advanced Sequential Retargeting Steps
Step 1: Relevancy
We ensure relevancy, about the ads your consumer see according to their buying journey.
Step 2: Avoid repetition
We avoid repeating ads too many times, as the more you see the same communication user get immune to your content and fall into a blind spot. We constantly add new design and new communication to the ads
Step 3: Sequence
We create ads that fall in a sequence, much like telling a story.
Step 4: Match with other marketing
All our campaigns are coordinated, so the remarketing content could match with an email campaign or landing page, to ensure familiarity to the user.
Step 5: Measure
While Return on the ad spend is important, we measure repeat purchases, conversions and revenue growth as your campaign evolves.
The types of Remarketing
Standard remarketing appear on the Google Display network.
Dynamic ads, are ads of products that consumers have viewed. Dynamic ads help consumer reconsider making a purchase, and are a smart way for running ads.
At Mammal we have used YouTube for remarketing, we have placed our customers commercials on YouTube. We have increased brand visibility to more than a million people at a small cost.
Search engine marketing endeavors are greatly measurable. If your goal is to produce awareness, you can keep track of “impressions” and “click” on organic and paid search engine listings. If your goal is to measure the brand inclination or performance of text advertisement, you can measure “click through” and “conversion” rates. If your goal is to create qualified leads, you can track online enlistments (for bulletins, events or white papers), downloads (preliminaries or demos), or email requests. If your goal is deals, you can follow online business sales or offline sale by means of printable coupons or call tracking.
Paid inquiry has demonstrated to be one of the best return-on-investment (ROI) channels both on the online and offline. Why? Significance. Since an advertiser is offering on relatable keywords to their business, they can get before a user who is effectively looking for information on that topic. To outline, paid search works so well since it is driven by keyword search. Search marketing professionals frequently utilize "intent" to depict this important information went to them by users. Paid search becomes clear when an engine can coordinate applicable advertiser messages with interested shoppers.
Yep. If you focus on the correct audience for what you are selling, utilize the ad and inform what you are selling, on the right platform, at the ideal time, and with the correct cost. Fortunately you can test everything to ensure you have it right. Digital paid promotions have two great advantages:
Google Ads is an online advertising platform created by Google, where advertisers pay to show brief ads, service contributions, product postings, video content, and initiate mobile application installs inside the Google advertisement system to web users.
Ad group is a carrier of your keywords, ads, and landing pages .If one prepares AdWord campaigns that are organized properly, at that point Google rewards those advertisers. It is better to sort out keywords into topics for a clear structure.
SEM represents search engine marketing. The word itself clarifies that any sort of promoting that is done on different search engines is SEM. There are two primary search engines which are mainstream around the globe: Google and Bing. The use of these search engines can differ in various nations relying on popularity. Advertisers run search advertisements, get enough clicks and land the users on favoured landing pages.
PPC represents pay per click. As the name proposes, each time a guest selects your paid search advertisement, display promotion, native advertisement, affiliate advertisement, a paid link, you pay the required price for it. PPC is an expansive idea which covers the greater part of the online marketing techniques working on click based model.
The difference between SEM and PPC is that, the SEM is intended for advertising on search engines, where as the latter can be search, display (cpc based), affiliate advertising. The thing common here is that you will be charged just when somebody clicks on your advertisement. Fundamentally, SEM is a form of PPC advertising and both of this falls under Digital Marketing.
PPC or SEM is an exceptionally powerful promoting channel where you can measure the achievement and streamline your campaigns for extreme ROI. It has a high ground on traditional media like Print, TV and so on.
CPC (Cost Per Click) or PPC (Pay Per Click) implies you pay for an advertisement when somebody clicks on it.
Cost Per Impression, where you pay depending on how often your advertisement appeared (not clicked).
Cost Per Acquisition, where you pay when a client finishes a predefined conversion (like purchasing an item, raising an enquiry).
Quality score of Google guarantees the viability of your advertisement to the user, essentially dependent on your advertisements CTR, for example the nature of your landing page and its keyword importance. Better the quality score, you'll have the option to save money on your promotions and furthermore keep up a better ranking.