Palam Silks a boutique silk saree brand established for over 15 years with multiple stores in Chennai.
South India’s leading Silk saree brand wanted to increase their sales on their E-commerce website.
Before we came onboard their communication was only reaching 47% of the user base
6 Months of Data analysis
Campaigns focused on a 75% Female & 25% Male audience & split into different age groups.
A Lookalike audience was created using geo-locations from top performing geographies
Custom messaging was created for each audience.
Ad campaigns were deployed city & state wide
Budgets were split based on our proprietary data generated for each platform.
Facebook / Google Search / LinkedIn
With constant monitoring of the ad groups, we were able to filter out the top performing ad sets & boost them further. The campaigns were further optimized to improve the quality score of the ads thereby giving us a cheaper cost per lead.
enquiries in two weeks with 491 registrations
reduction - Cost per lead reduced to Rs 620