The Hindu
Lead Generation Campaign for Agriculture Expo



The 2020 Business Line Agri Summit was a two day event for the farming industry that concentrated on Risk Proof agriculture.

The requirement

Generate enquiries for the 2020 Agricultural Expo in Delhi.

The challenge

10 days to acquire a minimum of 300 enquiries.






Our Approach

1Campaign Setup

+ Facebook
+ Google Display
+ Linkedin

2Deployment

The audience was segregated, based on their interests, occupation & location.

Custom messaging was created for each audience. We deployed city & state wide campaigns for the segregated.


3Monitoring & Optimization

Facebook / Google Search / LinkedIn

With constant monitoring of the ad groups, we filtered out the top performing ad sets & boosted them further. The optimized the campaigns improved the quality score of the ads thereby giving us a cheaper cost per lead.




Result

617

enquiries in two weeks with 491 registrations



38%

reduction - Cost per lead reduced to Rs 620