The 2020 Business Line Agri Summit was a two day event for the farming industry that concentrated on Risk Proof agriculture.
Generate enquiries for the 2020 Agricultural Expo in Delhi.
10 days to acquire a minimum of 300 enquiries.
+ Google Display
The audience was segregated, based on their interests, occupation & location.
Custom messaging was created for each audience. We deployed city & state wide campaigns for the segregated.
Facebook / Google Search / LinkedIn
With constant monitoring of the ad groups, we filtered out the top performing ad sets & boosted them further. The optimized the campaigns improved the quality score of the ads thereby giving us a cheaper cost per lead.
enquiries in two weeks with 491 registrations
reduction - Cost per lead reduced to Rs 620