Viveks
Diwali Campaign, Digital Film Commercial



Viveks one of Chennai’s largest chain of retail stores that offers consumer electronics and home appliances.

The requirement

Generate 10 million views for their new festive commercial to increase walk-ins during their festive sale

The challenge

The festive season have a lot of advertisers competing for ad space, thereby increasing the cost per view.






Our Approach

1Campaign Setup

+ Facebook
+ Google Display
+ Linkedin

2Deployment

The audience was segregated into 3 types, based on their interests, occupation & location.

Ads were deployed in locations with a 5 km radius around each store location.

Banners, Videos, Gamification and TV serial promotions drove more views to our film.





Result

15 mil.

The film achieved 15 million views with only half the budget allocated.



1.7X

Festive sales for 2019 exceeded 2018 and 2017 sales 1.7X times



8634

Enquiries generated