Viveks one of Chennai’s largest chain of retail stores that offers consumer electronics and home appliances.
Generate 10 million views for their new festive commercial to increase walk-ins during their festive sale
The festive season have a lot of advertisers competing for ad space, thereby increasing the cost per view.
+ Google Display
The audience was segregated into 3 types, based on their interests, occupation & location.
Ads were deployed in locations with a 5 km radius around each store location.
Banners, Videos, Gamification and TV serial promotions drove more views to our film.
The film achieved 15 million views with only half the budget allocated.
Festive sales for 2019 exceeded 2018 and 2017 sales 1.7X times